Cristiano Ronaldo’s Influence on Portugal’s Investment Landscape

Cristiano Ronaldo, one of the most celebrated footballers of all time, recently turned 40. His illustrious career spans over two decades, during which he played for some of Europe’s biggest clubs, including Sporting CP, Manchester United, Real Madrid, and Juventus, before joining Saudi Arabian club Al-Nassr in 2023.

While Ronaldo’s on-field achievements have captivated audiences worldwide, his influence extends far beyond the football pitch. As his playing career has progressed, the Portuguese superstar has increasingly turned his attention to business ventures and investments, particularly in his home country.

The shift from solely focusing on football to becoming a savvy entrepreneur has diversified Ronaldo’s personal portfolio and significantly impacted Portugal’s economy and global image.

Ronaldo’s Investments in Portugal

Ronaldo’s investment portfolio in Portugal includes the Pestana CR7 Lifestyle Hotels brand, a partnership with the Pestana Hotel Group. This luxury chain has properties across the US and Europe, including Madeira and Lisbon, expanding Ronaldo’s influence in the Portuguese tourism sector.

Portugal’s tourism and hospitality sector continues to grow, with the World Travel & Tourism Council (WTTC) estimating the sector will contribute €66.5 billion – 22.4% of Portugal’s economy – by 2034.

One of Ronaldo’s most recent and significant investments is the development of the new Oeiras Padel City in the Lisbon district, having bought 100% of the shares in the Lisbon Racket Centre. With an investment of over €5 million, this project will cover 15,000 square meters and feature 17 padel courts.

In addition to sports and hospitality, Ronaldo has ventured into the health and wellness industry in Portugal. He owns a hair transplant clinic with several branches across Portugal and Europe, aiming to help people improve their self-esteem.

Paul Stannard, chairman and founder of Portugal Pathways and the Portugal Investment Owners Club, said: “Ronaldo has been an iconic figure in the world, and his influence cannot be understated.

“He is the most followed person on social media, with over 1 billion followers across various platforms. The light Ronaldo shines on Portugal has further enhanced the country’s international brand awareness and increased investment interest.

“This diversification of investments showcases Ronaldo's commitment to contributing to various sectors of the Portuguese economy, and his support in bringing the FIFA World Cup to Portugal will have been significant.”

Impact on Portugal's Economy and Global Image

Ronaldo's fame and success have significantly boosted Portugal's global profile, indirectly attracting interest and investments to the country. His status can be polarised, but his international iconic status has put Portugal in the spotlight, particularly in sports and other important sectors related to the country’s economy.

The Pestana CR7 hotel brand, for instance, has contributed to Portugal's tourism industry, attracting football fans, luxury travellers, and entrepreneurs alike. The brand has become a symbol of high-end Portuguese hospitality, blending Ronaldo's global appeal with local charm.

Ronaldo's success story has inspired a new generation of Portuguese entrepreneurs and athletes. His journey from Madeira to global stardom serves as a powerful narrative that boosts national pride and ambition. This "Ronaldo effect" has likely contributed to increased interest in Portuguese talent across various industries, from sports to business.

Ronaldo’s global brand has also had a positive impact on Portuguese exports. As a global ambassador for Portuguese products, Ronaldo has helped increase the visibility and desirability of goods from his home country.

This indirect influence has potentially opened new markets and opportunities for Portuguese businesses.

Portugal has produced multiple unicorns that have gone on to international success, such as Talkdesk and Outsystems. Portugal’s unicorns have a combined estimated total value of €40 billion, according to the International Trade Administration.

One of the main reasons for Portugal’s growth in terms of start-up innovation has been its internationally recognised Golden Visa residency-by-investment programme, which, according to Belion Partners, has brought over €7 billion into Portugal.

Paul Stannard at Portugal Investment Owners Club said: “The Golden Visa residency-by-investment programme has been a major contributor to supporting Portugal’s important industry sectors, especially tech and media, where Portugal has been making major strides through its thriving creative industry sectors.

"Alternative investment funds, such as the Portugal Future Fund, approved for Golden Visa, highlight why there are now over forty regulated funds specifically for that purpose.”

Portugal’s Golden Visa Residency-By-Investment Programme

For investors looking to make the most of Portugal’s thriving investment landscape, the Golden Visa residency-by-investment programme is a perfect opportunity.

Portugal’s Golden Visa residency-by-investment programme allows visa holders to enjoy visa-free travel within the EU Schengen Area, family reunification, and a path to dual citizenship and an EU passport after five years of residency.

Golden Visa holders can also potentially see a return on their minimum €500,000 investment in one or more approved alternative investment funds, and investors are only required to stay in the country for seven days per year.

Portugal’s alternative investment funds sometimes adopt a blended approach, investing across multiple sectors where Portugal is outperforming the market.

These diversified strategies appeal to investors seeking both more stability and exposure to high-growth opportunities, potentially mitigating risks tied to a single sector.

Paul Sheedy, international advisor to the Portugal Future Fund, an alternative investment fund approved for Golden Visa residency-by-investment in Portugal, said: “A blended approach to investment—spanning sectors such as luxury hospitality and tourism, renewable energy, media, healthcare, and technology —not only aligns with Portugal's dynamic economic landscape but also creates a resilient portfolio that thrives across sectors.

“We have seen time and time again that a blended investment approach can protect against underperforming sectors in a portfolio, giving investors more security and downside protection.”

Please contact us if you are considering investment options, such as Golden Visa residency-by-investment, or if you would like to learn more about the Portugal Investment Owners Club or Portugal Future Fund.

About Portugal Pathways

Portugal Pathways has assisted hundreds of investors in securing Golden Visa residency-by-investment. Through its expert network, the company provides guidance on luxury property, wealth management, tax optimisation—including post-NHR planning—private healthcare, IFICI tax incentives, money transfers, and bespoke relocation solutions.

About Portugal Future Fund

The Portugal Future Fund strategically invests in high-growth sectors to drive economic innovation. Approved for Portugal’s Golden Visa residency-by-investment, it provides investors with an exclusive opportunity to participate in Portugal’s ongoing development.

About Portugal Investment Owners Club

The Portugal Investment Owners Club (P Club) is an exclusive membership community for discerning investors, families, and organisations seeking to capitalise on Portugal’s economic opportunities while enjoying unparalleled lifestyle experiences and exclusive events.

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Disclaimer: The information on the Portugal Pathways and Portugal Investment Owners Club (P Club for short) websites and in email communications is for general informational purposes only and should not be construed as legal, tax, or financial advice. You should consult and check with a qualified professional advisor before relying on any information provided on this website or in email communications. As it relates to investments in Golden Visas or other wealth management solutions offered by regulated and professional advisors, it is important to note that past performance is no guarantee of future returns. Private equities can be highly illiquid and come with risk and should always be under professional independent advice.