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The latest European Lifestyle report highlights a significant shift in global wealth migration, as changes to tax regimes, growing geopolitical tensions, and evolving visa landscapes push wealthy individuals towards Europe.
Most notably, Lisbon has been named the most sought-after city in Europe among high-net-worth individuals (HNWIs).
Following the Portuguese capital, the most popular cities are London, Madrid, Dublin and Barcelona. Among non-urban destinations, Chamonix ranks first, with Portugal’s Algarve region taking fourth place.
Generational preferences differ, with Gen Z and Over-65s most drawn to Lisbon. The Portuguese capital continues to appeal particularly to luxury real estate buyers from Brazil, the UK and the US.
Healthcare, international schools and transport links are the main priorities for those considering relocation, with motivations centred on business opportunities, financial and political stability, and quality of life. Notably, taxation has become a less decisive factor, ranking behind security, privacy and employment prospects.
The study also reveals a growing preference for houses over apartments, reflecting a trend shift after the pandemic-driven demand for resort and rural properties.
Commenting on the findings, Paul Stannard, Chairman and Founder of Portugal Pathways and the Portugal Investment Owners Club, said:
“Lisbon’s continued rise in popularity among international investors reflects Portugal’s unique balance of lifestyle, opportunity and stability. The city has become a global benchmark for quality of life, safety, and world-class healthcare.
“Portugal’s Golden Visa residency-by-investment programme continues to attract HNWIs to invest in the country and receive benefits such as freedom of movement across the 29 EU Schengen region countries, the ability to include your eligible family members under a single application, and a minimum stay requirement of just 7 days per year.”
About Portugal Pathways
Portugal Pathways has supported hundreds of Golden Visa residency-by-investment applications and provides expert guidance through its professional supply chain network on estate planning, wealth management, Golden Visa and tax optimisation, including post-NHR / IFICI tax regime planning, as well as private healthcare, money transfers and bespoke relocation and luxury real estate solutions to enhance life and investment in Portugal
About Portugal Investment Owners Club
The Portugal Investment Owners Club, or P Club for short, is a unique investor membership community designed for discerning individuals, families, and organisations committed to exploring and capitalising on life in Portugal and enjoying money-can't-buy experiences and exclusive events.
Disclaimer: The information on the Portugal Pathways and Portugal Investment Owners Club (P Club for short) websites and in email communications is for general informational purposes only and should not be construed as legal, tax, or financial advice. You should consult and check with a qualified professional advisor before relying on any information provided on this website or in email communications. As it relates to investments in Golden Visas or other wealth management solutions offered by regulated and professional advisors, it is important to note that past performance is no guarantee of future returns. Private equities can be highly illiquid and come with risk and should always be under professional independent advice. Golden Visa investments need to be held for 6 to 7 years to allow for permanent citizenship/passport in the EU.
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